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Magazine companies start doing the work of advertising agencies - International Herald ... - 0 views

www.iht.com/...nast.1-61445.php

agencies industry

shared by creativing on 04 Jun 07 - Cached
  • creativing on 04 Jun 07
     
    Slant on how the changing media model is changing clients relationships with agencies and media. In some cases, media companies are performing a lot of roles agencies used to.
Basement

Gadget Ads! - 0 views

mashable.com/...gadget-ads

shared by Basement on 05 May 07 - Cached
  • Here’s what it is: you pay me to put your Gadget on my site.
    • Basement
      Basement on 05 May 07
       
      What it all breaks down to.
  • The change is more profound than we can imagine. Gadgets are less concerned with getting users to click through to a site, and more concerned with making users interact with a brand in situ.
    • Basement
      Basement on 05 May 07
       
      As a KPI, we can't drive enough wooden stakes into the heart of the click-thru.
  • Basement on 05 May 07
     
    Ad the web proliferates, so do advertising opportunities. This ongoing breakup of mass media has a direct impact on production values. Each medium becomes a smaller portion of the overall buy, but requires its own messaging. So on a per-creative basis, there's less budget for production.
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