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The Single-Sponsor Approach Reappears in Prime Time
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www.nytimes.com/...28adco.html
advertising
cd
tv
television
sponsorship
taxes
software
intuit
turbotax
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Sean Biehle
on 28 Jan 11
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Sean Biehle
on 28 Jan 11
All of the commercials for NBC's airing of "National Treasure" will promote Intuit's TurboTax online tax-preparation software.
<div class="cArrow"> </div><div class="cContentInner">All of the commercials for NBC's airing of "National Treasure" will promote Intuit's TurboTax online tax-preparation software. </div>
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Sean Biehle on 28 Jan 11All of the commercials for NBC's airing of "National Treasure" will promote Intuit's TurboTax online tax-preparation software.