"The growth of collaborative consumption comes from all of us seeking new ways to create profit and increase value in a globally connected society that loves to share. "
I think Netflix was the biggest game changer in the movie world. They're company was the first and one of the only to offer you movies instantly. We're a very "instantaneous" want it now kind of generation and Netflix fills that idea
Businesses are using the powert of the internet and sites like pinterest to increase sells. A pinterest board with real people wearing a company's clothes will be repinned and show where the outfits were bought. It makes online shopping seem more real