Pochi, ma significativi dati ci spiegano perché l'uso di Twitter sta diventando sempre più importante nella comunicazione del brand di un'impresa.

Patagonia customers tell us their desire for fair working conditions for the people who build their product; experts at universities and NGOs outline the challenges inherent in global production; and Patagonias social-responsibility and production staff talk about the tightrope walk of doing the right thing yet working in a competitive world.

Bishop William Lawrence University Professor Michael Porter of Harvard Business School spoke to an audience of senior corporate giving professionals at CECP's Corporate Philanthropy Summit on June 2, 2010 about the role of business in social and economic development. He introduced the concept of "Creating Shared Value" (CSV) as distinct from "Corporate Social Responsibility" (CSR) and explained how CSV can help advance both the corporate and social goals of a company.