Business is Booming for Business Anthropology - Welcome to the AAA Blog - 0 views
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As business anthropologists, we want to set the record straight about the value of anthropology – at least for business: Business anthropology is booming! Students who want to work in business are well served by taking anthropology courses and earning anthropology degrees.
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Arabica Robusta on 11 Feb 18Anthropology is important because business!
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Anthropologists are on staff and consult with Google, Intel, American Eagle, Nissan, ADP, and IBM; anthropologists have conducted consumer, design, and organizational research for Procter & Gamble, Campbell’s Soup, WD-40, General Motors, Revlon, IDEO, and MARS, among others; many anthropologists work in advertising agencies, design companies, and marketing research firms.
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Why should students major in anthropology? The answer is that anthropology students learn to explore, understand, and engage in problem solving in and for businesses quite differently than those trained in other disciplines. An anthropological perspective provides a focus, methodological toolkit, guiding principles, and theory for gathering and analyzing “what’s going on” within firms and the marketplaces in which companies compete. More specifically:
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