Group items matching

in title, tags, annotations or url

There is more and more a tension between IT and Marketing. New tools put IT prowess in marketers' hands. The quotes from the CIO-CMO Forum show us an emerging strength in marketing. But IT is our friend in the process. They just need to realize that they can materially impact revenue in the enterprise. Marketing is a way IT can assert itself as a profit center, not just a utility. Great quotes.

How important is copy to your Web site? Find out by removing the copy. This interesting tool turns all copy into X's and O's leaving just the design.

 By @WAWorld These are some of the tools you want in your lab. They are the beakers, bunsen burners, mass spectrometers, and Geiger counters tha tyou use to test and evaluate your online marketing experiments.  From Web Analytics World