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in title, tags, annotations or urlWhy your design team should hire a writer - Dropbox Design - Medium - 0 views
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I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.
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I will add that, had we all been given access to analytics, we would have come to some more common conclusions. Measure and test.