Science of Distraction: Why Your Audience May Be Missing Your Message - 0 views
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We tracked the eyes of 22 people as they watched three kinds of video: Talking head video, webinar-style slide video and hand-drawn whiteboard-style video.
What we found out was that a human face is magnetic. Even when props were added, the viewers' gazes returned quickly to the face.
This article on how onscreen talent can hurt your product demo videos echoes our findings.
Yes, humans love human faces. We gaze at them and examine them. Unfortunately, this is a problem when we want someone to look at something else.
The Penn and Teller magic video in this article is worth the trip.
'Try demo' or 'Buy now': A/B testing finds which button increased clickthroughs by 47% - 0 views
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In my new book -- see preview on Facebook -- I isolate five conversion signatures, one of which is right for your website. One is the Site as a Service signature, and the first conversion strategy is "Turn Visitors into Tryers."
This case study bears out the importance of that strategy. SaaS sites have an advantage over ecommerce sites in that their visitors can try the product right there on site. Why not offer a trial? Find out the other strategies in a free video introducing the book's core concepts.
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What could online video do for your business?