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People con each other all the time, especially on dates and in business settings. We only seem to call it a con or look at it negatively in the political arena and in the case of an obvious con artist. This is what convincing a crowd is all about. The art of persuasion is just more obvious when we can clearly see (via television) how politicians portray themselves to and address different crowds.
An overlooked point is that politicians are responding to the people's actions. We elect the person who cons us best. At an extreme view, want to be conned, or at the very least, we do not want to think rationally about who we elect. If we didn't, we might consider researching the past political behavior of a candidate and voting record on issues that we find important.