Twitter and Yammer Test Dot-Com Business Models - 0 views
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The two poles of the debate are apparent in the world of microblogging, where people use the Web or their cellphones to blast short updates on their activities to a group of virtual followers. Twitter, a start-up company in San Francisco that has become a household name, is the leading microblogging outfit. At least three million people have tried its free service, according to TwitDir, a directory service. But Twitter has absolutely no revenue — not even ads.
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Twitter has drawn much attention in the tech world since the service began in 2006. When a user is logged in through the Web or a cellphone, it asks one simple question, “What are you doing?” Users answer in 140 characters or less. While some of these “tweets” have the profundity of haiku, most are mundane, like “Sure is pretty out tonight” or “My eyes itch. I am very aggravated.”
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Yammer tweaks the question, asking, “What are you working on?” The goal, said its chief executive, David Sacks, is to make offices more productive. People on Yammer update colleagues on company events or ask work-related questions without clogging e-mail boxes with mass mailings.
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