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CI Editorial

About a Dozen Environment Reporters Left at Top 5 U.S. Papers | InsideClimate News - 0 views

  • "Without properly trained science journalists to serve as honest brokers ... the public is increasingly ill-equipped to sift through the cacophony of anti-scientific propaganda that pervades the public discourse and to identify the emerging threats to our health and our environment," Mann said. 
  • With two editors and seven reporters dedicated exclusively to environmental coverage, the Times has long been home to the single largest environment staff of any daily U.S. newspaper. Its coverage has become even more important in recent years, because many struggling papers have slashed their reporting staffs, often relying on the Times as inspiration for the stories they do cover.
  • Once the Times' environmental desk is dismantled, the nation's top five newspapers by readership—the Times, the Los Angeles Times, The Washington Post, USA Today and the Wall Street Journal—will have about a dozen reporters and a handful of editors among them whose primary responsibility is to cover the environment. The New York Times has yet to reassign its reporters so a precise tally is not possible.
Science Knowledge

Search for new species - 0 views

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    Rap+ director Trond Larsen was recently quoted in this article in Aspire, the business and first class magazine of Etihad Airways (seen by 6 million affluent travellers a year). While the world is preoccupied with species extinctions, new species are being discovered on an almost daily basis. Can these new creatures make a different case for conservation? "The overall goal of the RAP is to guide conservation priorities by exploring and describing poorly known ecosystems," says Larsen. "Without an objective understanding of which species exist and where they live, it is very difficult to make decisions about which places require the greatest conservation investments…" "Knowledge is the strongest tool to ensure the future of life on this planet, yet we still only know about one tenth of the species that occur around us," he says. "Species are disappearing before we are even aware of their existence. Discovering new species and mapping where they occur provides information that is vital in order to monitor how life on Earth is changing, and how to sustain it."
CI Editorial

Facebook Timeline For Brands: It's About Storytelling - Forbes - 0 views

  • As anticipated, Facebook Timeline for Pages was announced Wednesday. The buzz is deafening. Us social media types don’t lack opinions or channels to share them. Among my network, the chatter is mostly positive, obsessed with aesthetics of the interface, new navigation patterns and the placement of things like Apps, Photos and the like. But this, my “friends,” is not the real story here.
  • If you read between the lines, you’ll discover that the entire Facebook platform is organized around the generation and amplification of stories.
  • So don’t obsess about your new Timeline cover photo or how a user’s eyeball will scan your new page layout. Rather, spend that time to become the storyteller your brand deserves, because every brand has a story.
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