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new research shows just how valuable social actions (however easy) can be

As likely as non-social media promoters to donate

More than four times as likely to encourage others to sign a petition or contact political representatives

As anticipated, Facebook Timeline for Pages was announced Wednesday. The buzz is deafening. Us social media types don’t lack opinions or channels to share them. Among my network, the chatter is mostly positive, obsessed with aesthetics of the interface, new navigation patterns and the placement of things like Apps, Photos and the like. But this, my “friends,” is not the real story here.

If you read between the lines, you’ll discover that the entire Facebook platform is organized around the generation and amplification of stories.

So don’t obsess about your new Timeline cover photo or how a user’s eyeball will scan your new page layout. Rather, spend that time to become the storyteller your brand deserves, because every brand has a story.

The text "has too much 'take note' and 'reaffirm' and too little 'decide' and 'commit'. (The) big task now for U.N. nations to follow up" on this, she added.

Expectations were low for the summit because politicians' attention is more focused on the euro zone crisis, a presidential election in the United States and turmoil in the Middle East than on the environment

The draft text omitted a clause calling for governments to phase out fossil fuel subsidies, which have nearly tripled since 2009, despite a pledge by G20 countries to eliminate them.

"Without properly trained science journalists to serve as honest brokers ... the public is increasingly ill-equipped to sift through the cacophony of anti-scientific propaganda that pervades the public discourse and to identify the emerging threats to our health and our environment," Mann said. 

With two editors and seven reporters dedicated exclusively to environmental coverage, the Times has long been home to the single largest environment staff of any daily U.S. newspaper. Its coverage has become even more important in recent years, because many struggling papers have slashed their reporting staffs, often relying on the Times as inspiration for the stories they do cover.

Once the Times' environmental desk is dismantled, the nation's top five newspapers by readership—the Times, the Los Angeles Times, The Washington Post, USA Today and the Wall Street Journal—will have about a dozen reporters and a handful of editors among them whose primary responsibility is to cover the environment. The New York Times has yet to reassign its reporters so a precise tally is not possible.