It can be concluded from the studies that the significant role of Social Media is during the pre-trip travel planning and decision making period. Various Social Media tools are highly effective in supporting knowledge distribution, communication, and collaboration across the tourism industry

The studies further portraySocial Media as a means of creating / increasing awareness of the destination, reaching out to masses, encouraging travellers to plan their journey, strengthening the destination image as a favourite destination, targeting new / specific market, spreading positive word of mouth, increasing number of visitors, creating buzz around the destination, increasing the number of Facebook / Twitter fan base, changing the appeal of the destination in the mind of visitors, creating a brand image for the destinations, and more