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a little embarrassing that this is for kids and that I found it so helpful.... but gives the basic information about candidates for heisman. Also pretty cool that Sports Illustrated is working to target kids at all. 

Social media command center first in college sports by UO.  "QuackCave."

The Yahoo! Sports blog lists the winners and losers of this past week of football, and USC and Matt Barkley is listed as a winner: "... USC continues to be a lurking one-loss team that nobody is paying much attention to."

Oregon statistics

About the last heisman winner's social media strategy

Fox sports commentator Marcus Allen comments on his Heisman front-runner

USC began the season with expectations of playing for a BCS title. No one anticipated the Trojans would be 6-3 heading into their final three regular-season games. Fans aren't the only ones disappointed; so is the head coach.

Lane Kiffin could not escape the noise. After USC's 22-13 loss to Notre Dame on Saturday night, cheers and other boisterous shouts from the Fighting Irish locker room reverberated through the walls during Kiffin's postgame news conference. Later, when Kiffin was readying to leave the stadium in his car, Notre Dame's massive equipment truck sat nearby idling and rumbling in the Coliseum tunnel.

LOS ANGELES (AP) - Matt Barkley had no idea Southern California had planned something special for his record-breaking 100th touchdown pass. After connecting with Robert Woods for the school-record TD during the No.

TUCSON, Ariz. - Marqise Lee dropped to the desert floor as if deliriously parched, covering his head with his hands and kicking his legs. He eventually stood up and walked slowly across the Arizona Stadium field with tears steaming down his cheeks.

interesting read