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The Times is back today to host the best college football watch party in the country. Mike Huguenin will offer up his own analysis and insights on all of the big games and a lot of the not so big ones. Saturday is the halfway point of the regular season for most of the nation.

I think a successful campaign will have a broad scope, in that the information and points we support, should reach a wide audience. I think marketing Matt Barkley will prove to be a lot easier than USC's previous effort to market Matt Leinhart back in 2004. As we discussed in class earlier, it will be imperative to demonstrate Barkley's journey and his overall relatability.

interesting read