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Kat Koehler

Heisman Successes and Failures and also what are the gaps in our coverage? - 0 views

Heisman Matt Barkley

started by Kat Koehler on 11 Sep 12
  • Kat Koehler
    #1 Kat Koehler on 11 Sep 12
     
    I think a successful campaign will have a broad scope, in that the information and points we support, should reach a wide audience. I think marketing Matt Barkley will prove to be a lot easier than USC's previous effort to market Matt Leinhart back in 2004. As we discussed in class earlier, it will be imperative to demonstrate Barkley's journey and his overall relatability.

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