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Kathi Berens

I'm Being Followed: How Google-and 104 Other Companies-Are Tracking Me on the Web - Ale... - 0 views

www.theatlantic.com/...253758

The_Atlantic Alexis_Madrigal google tracking privacy surveillance facebook

shared by Kathi Berens on 25 Aug 12 - No Cached
  • The creepy feeling is a sign to pay attention to a possibly harmful phenomenon. But we can't sort our feelings into categories -- dangerous or harmless -- because we don't actually know what's going to happen with all the data that's being collected.
  • there are key unresolved issues about how we relate to our digital selves and the machines through which they are expressed.
  • At the heart of the problem is that we increasingly live two lives: a physical one in which your name, social security number, passport number, and driver's license are your main identity markers, and one digital, in which you have dozens of identity markers, which are known to you and me as cookies.
  • ...43 more annotations...
  • As a Wall Street Journal investigation put it, data companies are "transforming the Internet into a place where people are becoming anonymous in name only."
  • With our data-driven advertising world, we are relying on machines' current dumbness and inability to "know too much."
    • Kathi Berens
      Kathi Berens on 04 Sep 12
       
      Arguments that data collection isn't harmful rely on machine's current capacities of speed and storage.
  • This is a double-edged sword. The current levels of machine intelligence insulate us from privacy catastrophe, so we let data be collected about us. But we know that this data is not going away and yet machine intelligence is growing rapidly
  • A voyage into the invisible business that funds the web.
  • While the big names -- Google, Microsoft, Facebook, Yahoo, etc. -- show up in this catalog, the bulk of it is composed of smaller data and advertising businesses that form a shadow web of companies that want to help show you advertising that you're more likely to click on and products that you're more likely to purchase.
  • We shop for wedding caterers and suddenly see ring ads appear on random web pages we're visiting. We sometimes think the ads following us around the Internet are "creepy." We sometimes feel watched. Does it matter? We don't really know what to think.
  • never before in the history of human existence has so much data been gathered about so many people for the sole purpose of selling them ads.
  • But increasingly I think these issues -- how we move "freely" online, or more properly, how we pay one way or another -- are actually the leading edge of a much bigger discussion about the relationship between our digital and physical selves.
  • The unconsciously created profile may mean more than the examined self I've sought to build.
  • Already, the web sites you visit reshape themselves before you like a carnivorous school of fish, and this is only the beginning.
  • Behind the details, however, are a tangle of philosophical issues that are at the heart of the struggle between privacy advocates and online advertising companies: What is anonymity? What is identity? How similar are humans and machines? This essay is an attempt to think through those questions.
  • It's worth noting how different this practice is from traditional advertising
  • Now you can buy the audience without the publication. You want an Atlantic reader? Great! Some ad network can sell you someone who has been to The Atlantic but is now reading about hand lotion at KnowYourHandLotions.com. And they'll sell you that set of eyeballs for a fifth of the price.
  • Those people become your training data, and soon you're only "retargeting" those people with a data profile that indicates that they're likely to purchase something from you eventually.
  • content providers
  • They are simply tools to improve the grip strength of the invisible hand.
  • They deliver more relevant advertising to consumers and that makes more money for companies
  • There are literally dozens and dozens of these companies and the average user has no idea what they do or how they work
  • We just know that for some reason, at one point or another, an organization dropped a cookie on us and have created a file on some server, steadily accumulating clicks and habits that will eventually be mined and marketed.
  • All that I had "opted out" of was receiving targeted ads, not data collection. There is no way, through the companies' own self-regulatory apparatus, to stop being tracked online. None.
  • In essence, Curran argued that users do not have the right to *not* be tracked.
  • The only right that online advertisers are willing to give users is the ability not to have ads served to them based on their web histories
  • "There is a vital distinction between limiting the use of online data for ad targeting, and banning data collection outright."
    • Kathi Berens
      Kathi Berens on 04 Sep 12
       
      A crucial disconnect between what readers/users *think* they are doing and what opt-out actually permits.
  • a full 61 percent of respondents expected that if they clicked such a button, no data would be collected about them.
  • scrum
  • privacy advocates who want to limit collection, not just uses
  • Digital Advertising Alliance
  • Many stakeholders on online privacy, including U.S. and EU regulators, have repeatedly emphasized that effective consumer control necessitates restrictions on the collection of information, not just prohibitions on specific uses of information.
  • But advertisers want to keep collecting as much data as they can as long as they promise to not to use it to target advertising. That's why the NAI opt-out program works like it does.
  • Companies' ability to track people online has significantly outpaced the cultural norms and expectations of privacy.
  • so, so different
  • We don't have a language for talking about how these companies function or how our society should deal with them.
    • Kathi Berens
      Kathi Berens on 04 Sep 12
       
      Crucial obs: we don't have language to specify the harm heralded by the "creepy feeling" b/c our ability to name and limit the harm doesn't exist.  It's "so, so new."
  • Everyone can know who you are, even if they call you by a different number.
  • "match cookies," s
  • But we just do not have an adequate understanding of anonymity in a world where machines can parse all of our behavior without human oversight.
  • Your visit to this story probably generated data for 13 companies through our website. The great downside to this beautiful, free web that we have is that you have to sell your digital self in order to access it
    • Kathi Berens
      Kathi Berens on 04 Sep 12
       
      The downside to the "free" web is that you have to sell your personal data to access it.
  • I am all too aware of how difficult it is for media businesses to survive in this new environment. Sure, we could all throw up paywalls and try to make a lot more money from a lot fewer readers. But that would destroy what makes the web the unique resource in human history that it is. I want to keep the Internet healthy, which really does mean keeping money flowing from advertising.
  • Perhaps there are natural limits to what data targeting can do for advertisers and when we look back in 10 years at why data collection practices changed, it will not be because of regulation or self-regulation or a user uprising. No, it will be because the best ads could not be targeted.
  • Every move you make on the Internet is worth some tiny amount to someone, and a panoply of companies want to make sure that no step along your Internet journey goes unmonetized.
  • Allow me to introduce the list of companies that tracked my movements on the Internet in one recent 36-hour period of standard web surfing: Acerno. Adara Media. Adblade. Adbrite. ADC Onion. Adchemy. ADiFY. AdMeld. Adtech. Aggregate Knowledge. AlmondNet. Aperture. AppNexus. Atlas. Audience Science. And that's just the As
  • Let's look at three companies from our list of As. Adnetik is a standard targeting company that uses real-time bidding. They can offer targeted ads based on how users act (behavioral), who they are (demographic), where they live (geographic), and who they seem like online (lookalike), as well as something they call "social proximity." They also give advertisers the ability to choose the types of sites on which their ads will run based on "parameters like publisher brand equity, contextual relevance to the advertiser, brand safety, level of ad clutter and content quality."
Kathi Berens

The Curious Case of Internet Privacy - Technology Review - 0 views

www.technologyreview.com/...rious-case-of-internet-privacy

privacy surveillance MIT Tech_Review Cory_Doctorow

shared by Kathi Berens on 25 Aug 12 - No Cached
  • Actually, the text above is not exactly analogous to the terms on which we bargain with every mouse click. To really polish the analogy, I'd have to ask this magazine to hide that text in the margin of one of the back pages. And I'd have to end it with This agreement is subject to change at any time. What we agree to participate in on the Internet isn't a negotiated trade; it's a smorgasbord, and intimate facts of your life (your location, your interests, your friends) are the buffet.
  • By reading this agreement, you give Technology Review and its partners the unlimited right to intercept and examine your reading choices from this day forward, to sell the insights gleaned thereby, and to retain that information in perpetuity and supply it without limitation to any third party.
  • Facebook then responds to the inevitable public outcry by restoring something that's like the old system, except slightly less private.
  • ...14 more annotations...
  • pricing out the net present value of a decision whose consequences are far in the future.
  • No one would take up smoking if the tumors sprouted with the first puff.
  • "intermittent reinforcement."
  • Give a lab rat a lever that produces a food pellet on demand and he'll only press it when he's hungry. Give him a lever that produces food pellets at random intervals, and he'll keep pressing it forever.
  • Lawrence Lessig pointed out in his book Code and Other Laws of Cyberspace, there are four possible mechanisms:
  • norms, law, code, and markets.
  • If there's one thing the last 15 years of Internet policy fights have taught us, it's that nothing is ever solved by ascribing propertylike rights to easily copied information.
  • Right now, there are two ways to browse the Web: turn cookies off altogether and live with the fact that many sites won't work; or turn on all cookies and accept the wholesale extraction of your Internet use habits.
  • There's a business opportunity for a company that wants to supply arms to the rebels instead of the empire
  • Behavioral scientists have a name for this dynamic: “intermittent reinforcement.” It’s one of the most powerful behavioral training techniques we know about. Give a lab rat a lever that produces a food pellet on demand and he’ll only press it when he’s hungry. Give him a lever that produces food pellets at random intervals, and he’ll keep pressing it forever.
  • But the truth is that dialing down Internet tracking won’t be the end of advertising. Ultimately, it could be a welcome change for those in the analytics and advertising business. Once the privacy bargain takes place without coercion, good companies will be able to build services that get more data from their users than bad companies. Right now, it seems as if everyone gets to slurp data out of your computer, regardless of whether the service is superior.
  • What if mobile OSes were designed to let their users instruct them to lie to apps? “Whenever the Connect the Dots app wants to know where I am, make something up. When it wants my phone number, give it a random one.”
  • Far from destroying business, letting users control disclosure would create value.
  • There’s a business opportunity for a company that wants to supply arms to the rebels instead of the empire.
Kathi Berens

Transmedia 202: Further Reflections - 0 views

henryjenkins.org/...ing_transmedia_further_re.html

branded_entertainment henry_jenkins transmedia

shared by Kathi Berens on 05 Sep 12 - No Cached
  • What the adaptation-extension distinction was intended to address was additive comprehension, a term borrowed from game designer Neil Young, to refer to the degree that each new text adds to our understanding of the story as a whole. So, the Falling Skies graphic novel is a prequel which tells us about the disappearance of the middle brother and thus helps to provide insights into the motives of the characters on the Turner television series. In this case, additive comprehension takes the form of back story, but the same graphic novel also helps us to better understand the organization of the resistance movement, which we can see as part of a world-building process. Most transmedia content serves one or more of the following functions: Offers backstory Maps the World Offers us other character’s perspectives on the action Deepens audience engagement.
  • the logical relations between those media extensions.
  • transmedia
  • ...10 more annotations...
  • we need to come back to the relations between media and not simply count the number of the media platforms
  • chunking (creating meaningful bits of the story)
  • “radical intertextuality.
  • Multimodality
  • affordances of different instructional media, but applied by Christy Dena to talk about transmedia narrative
  • A franchise can be multimodal without being transmedia — most of those which repeat the same basic story elements in every media fall into this category
  • additive comprehension
  • That’s why shortening transmedia to “a story across multiple media” distorts the discussion.
    • Kathi Berens
      Kathi Berens on 13 Sep 12
       
      This is a key element: we'll need to decide if our story is transmedia or simply multimodal: what's the "additive comprehension" we're aiming to convey?
    • Kathi Berens
      Kathi Berens on 13 Sep 12
       
      What's "additive" abt what we're doing with the MB4H campaign?
Will Gutilla

Top 10: Best shot of winning the Heisman - 0 views

www.cbssports.com/...st-shot-of-winning-the-heisman

shared by Will Gutilla on 23 Oct 12 - No Cached
  • Will Gutilla on 23 Oct 12
     
    These days you can't win a Heisman in October, but you can probably lose one in the season's second month. The reality is that the second half of the season is when the stiff-arm trophy is earned. This week's Top 10 list: ranking the guys with the best shot of winning the Heisman.
jennifer koobie

Heismanpundit/CBSSports.com Heisman Straw Poll: Matt Barkley leads again; new faces eme... - 0 views

www.cbssports.com/...y-leads-again-new-faces-emerge

matt leads news football barkley heisman

shared by jennifer koobie on 13 Sep 12 - No Cached
  • ley collected nine of 11 first-place votes from the weekly panel of Heisman voters and totaled 28 points. That doubled the score of West Virginia quarterback Geno Smith, who was second with 14 points.
  • It has been the most accurate Heisman poll in the country the last five seasons, with the final 2011 poll correctly picking the top seven finishers. It is made up of 11 Heisman voters from across the country.
  • jennifer koobie on 13 Sep 12
     
    Heisman straw poll shows barkley in the lead for heisman about the voting panel and how it works 
Kathi Berens

The Arcade Wire™: Airport Security - Free Online Games and Free Puzzle Games ... - 0 views

www.shockwave.com/...airportsecurity.jsp

Airport Security Ian_Bogost games civic_participation

shared by Kathi Berens on 06 Mar 12 - Cached
  • Kathi Berens on 06 Mar 12
     
    This game, created by Ian Bogost and others, asks gamers to question the rules of security check points at airports.  The procedural logic of the game defamiliarizes the routine experience of going through "security."  What protections do we gain in protection from terrorists in exchange for the civil rights we give up as we submit to a search of our bodies' cavities (via Xray) and our personal effects?
Kathi Berens

Why Facebook Is Never Safe | newmatilda.com - 0 views

newmatilda.com/...why-facebook-never-safe

facebook privacy

shared by Kathi Berens on 14 Feb 12 - No Cached
  • Kathi Berens on 14 Feb 12
     
    buy a server in a data centre to use the internet effectively - but they don't know how to do that. So the government can incentivise that with positive regulation. They already did it with roads for the car industry, why don't they do it with the internet for everyday people, all the time?
Kat Koehler

Highlights and Analysis: College Football Saturday - 0 views

thequad.blogs.nytimes.com/...is-college-football-saturday-2

football media barkley matt

shared by Kat Koehler on 23 Oct 12 - No Cached
  • Kat Koehler on 23 Oct 12
     
    The Times is back today to host the best college football watch party in the country. Mike Huguenin will offer up his own analysis and insights on all of the big games and a lot of the not so big ones. Saturday is the halfway point of the regular season for most of the nation.
Kathi Berens

The IRL Fetish - The New Inquiry - 0 views

thenewinquiry.com/...the-irl-fetish

IRT Nathan_jurgenson inquiry dh Sherry_Turkle social media

shared by Kathi Berens on 15 Oct 12 - No Cached
  • Kathi Berens on 15 Oct 12
     
    "constant self-documentation" set against Turkle's fears of diminishing appetite and aptitude for IRT connection.  Jurgenson: "The clear distinction between the on and offline, between human and technology, is queered beyond tenability. It's not real unless it's on Google; pics or it didn't happen..." "Digital Dualism"
jacob fre

Pac-12 player of the week - 0 views

espn.go.com/...pac-12-player-of-the-week-5

shared by jacob fre on 23 Oct 12 - No Cached
  • jacob fre on 23 Oct 12
     
    The six touchdowns and 19 of 20 passing for 298 yards is more than enough to elevate USC quarterback Matt Barkley to Pac-12 blog player of the week status. But when you throw in the fact that he set the new standard for career touchdowns in the Pac-12, he's a lock.
jacob fre

USC's national title dreams die at Arizona - 1 views

espn.go.com/...al-title-dreams-die-at-arizona

shared by jacob fre on 28 Oct 12 - No Cached
  • jacob fre on 28 Oct 12
     
    TUCSON, Ariz. -- The Arizona defender had fallen down, and USC receiver Robert Woods was all alone running down the sideline. Quarterback Matt Barkley leaned back and heaved the ball. Woods ran, the ball arced. It looked like a sure touchdown, one that probably would have started the conversation about the Trojans huge game with Oregon the following weekend.
jacob fre

Trojans Lead Wildcats 21-13 At Half Despite Turnovers, Penalties | Neon Tommy - 1 views

www.neontommy.com/...lf-despite-turnovers-penalties

shared by jacob fre on 28 Oct 12 - No Cached
  • jacob fre on 28 Oct 12
     
    In the hot heat of Arizona, Marqise Lee has caught fire, already boasting 255 receiving yards on 12 catches and one TD, and is nearly the only bright spot for the Trojans, who lead the Arizona Wildcats at the half, 21-13. For USC, the first half - and more accurately, the first quarter - was a regrettable one.
Kathi Berens

Why is walking in the woods so good for you? - The Globe and Mail - 0 views

www.theglobeandmail.com/...article4209703

attention Cathy_Davidson howard_Rheingold woods walking

shared by Kathi Berens on 06 Sep 12 - No Cached
  • One simple hypothesis is colour: Nature scenes tend to feature more green than urban scenes. A more subtle possibility is that natural landscapes have more fractal patterns – a mathematical classification that describes the complex shapes of phenomena like coastlines, mountain ranges and broccoli florets – compared to the simple straight lines that characterize man-made environments.
  • “Maybe looking at these fractal patterns captures attention automatically, which leads to this more restorative process,” Dr. Berman says.
  • Kathi Berens on 06 Sep 12
     
    "Maybe looking at these fractal patterns captures attention automatically, which leads to this more restorative process," Dr. Berman says. Note also the difference in attention.  Teach this alongside Davidson's chapters on attn, and Howard's.
jennifer koobie

College Football Preview: Barkley and Ball Lead 2012 Heisman Trophy Hopefuls | Sports I... - 1 views

www.sikids.com/...d-2012-heisman-trophy-hopefuls

heisman 2012 football preview trophy sports illustrated kids

shared by jennifer koobie on 13 Sep 12 - No Cached
  • Here are the four players we think will be at the Heisman Ceremony at the end of the season.
  • jennifer koobie on 13 Sep 12
     
    a little embarrassing that this is for kids and that I found it so helpful.... but gives the basic information about candidates for heisman. Also pretty cool that Sports Illustrated is working to target kids at all. 
Kathi Berens

The Myth of the Disconnected Life - Jason Farman - Technology - The Atlantic - 1 views

www.theatlantic.com/...252672

Jason_Farman mobile disconnection disconnect The_Atlantic

shared by Kathi Berens on 08 Feb 12 - No Cached
  • Kathi Berens on 08 Feb 12
     
    using "disconnection" as a reason to disconnect thoroughly simplifies the complex ways we use our devices while simultaneously fetishizing certain ways of gaining depth.
Jennah Blau

USC preps for bigger things in blowout win - 0 views

espn.go.com/...sive-rhythm-colorado-buffaloes

heisman football matt

shared by Jennah Blau on 23 Oct 12 - No Cached
  • Jennah Blau on 23 Oct 12
     
    LOS ANGELES -- The USC Trojans came into Saturday's game against Colorado hoping to find some momentum for an offense that had, in a nutshell, been struggling to meet their standard. The Buffaloes ranked among the bottom teams in the conference in every defensive category, so it figured to be the perfect opportunity for the Trojans to regain their offensive mojo.
Sydney Goldman

Why 'Living in the Moment' is Impossible | Smart News - 0 views

blogs.smithsonianmag.com/...ng-in-the-moment-is-impossible

internet attention

shared by Sydney Goldman on 06 Sep 12 - No Cached
  • Sydney Goldman on 06 Sep 12
     
    Interesting take on metacognition, related to our distraction logs and the different levels at which we are taking in the world and info around us
Mackenzie Patterson

On Tumblr, The New York Times Opens Its Photo Archive - 0 views

mashable.com/...new-york-times-tumblr

social media blogs internet nytimes

shared by Mackenzie Patterson on 29 Feb 12 - No Cached
  • Mackenzie Patterson on 29 Feb 12
     
    The New York Times has added a whimsical new tentacle to its digital and social reach with a Tumblr blog dedicated to photographs from the Gray Lady's storied past. The Lively Morgue, as the new Tumblr is called, launched Monday with a black and white photo of news images being sorted in the paper's physical photo "morgue," where millions of pictures are stored in filing cabinets and manila folders.
Jennah Blau

USC football: Lane Kiffin says he still feels Pat Haden's support - 0 views

www.latimes.com/...pport-20121125,0,4981306.story

football usc kiffin

shared by Jennah Blau on 25 Nov 12 - No Cached
  • Jennah Blau on 25 Nov 12
     
    Lane Kiffin could not escape the noise. After USC's 22-13 loss to Notre Dame on Saturday night, cheers and other boisterous shouts from the Fighting Irish locker room reverberated through the walls during Kiffin's postgame news conference. Later, when Kiffin was readying to leave the stadium in his car, Notre Dame's massive equipment truck sat nearby idling and rumbling in the Coliseum tunnel.
jacob fre

Notre Dame: Two Yards and a World of Difference - 0 views

online.wsj.com/...3330604578141112350653312.html

shared by jacob fre on 25 Nov 12 - No Cached
  • jacob fre on 25 Nov 12
     
    The symmetry at the Los Angeles Coliseum was perfect. Notre Dame had started the season unranked and slowly climbed, never losing on the way to reaching No. 1 just days earlier. Southern California had started out No. 1 and tumbled from the top 25 one loss at a time.
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