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MediaPost Publications Nissan Re-Boots The Heisman House In Dallas 09/05/2012 - 0 views

www.mediapost.com/...e-heisman-house-in-dallas.html nissan house dallas Heisman
shared by Sydney Goldman on 12 Sep 12 - No Cached
  • Sydney Goldman on 12 Sep 12
     
    Interesting article about the heisman house, a fan reaching marketing tool used by heisman, nissan, and espn
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Petition: Lionsgate: Don't Stop Hunger Games Fans From Fighting Hunger! | Change.org - 0 views

www.change.org/...ames-fans-from-fighting-hunger henry_jenkins hunger_games Lionsgate social media participatory_culture
shared by Kathi Berens on 16 May 12 - No Cached
  • Kathi Berens on 16 May 12
     
    Cited by Henry Jenkins in talk 15 May in London at U Westminster as example of how brands/corp entities are recognizing the power of spreadabilty & participatory culture.  Lionsgate rescinded its cease & desist after it recognized it couldn't control the messaging around Hunger Games.
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Secret's Anti-Bullying Push Seems to Engage Facebook Fans | News - Advertising Age - 0 views

adage.com/...229195 Secret meanstinks social media facebook Ad_Age
shared by Kathi Berens on 16 May 12 - No Cached
  • Kathi Berens on 16 May 12
     
    The particular form of Secret deodorant associated w the campaign saw a huge jump in sales.  This Ad Age article emphasizes total brand perf. 
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USC's football season wasn't supposed to play out like this... - 0 views

www.latimes.com/...tball-20121105,0,4302432.story Matt barkley usc football
shared by Jennah Blau on 06 Nov 12 - No Cached
  • Jennah Blau on 06 Nov 12
     
    USC began the season with expectations of playing for a BCS title. No one anticipated the Trojans would be 6-3 heading into their final three regular-season games. Fans aren't the only ones disappointed; so is the head coach.
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USC vs. Arizona: Trojans fans expect more from Lane Kiffin, Matt Barkley - 0 views

losangeles.sbnation.com/...onicles-reacts-to-trojans-loss
shared by jacob fre on 28 Oct 12 - No Cached
  • jacob fre on 28 Oct 12
     
    Matt Barkley put up big numbers against the Wildcats, but still has room to grow. USC Trojans quarterback Matt Barkley put up some impressive numbers against the Arizona Wildcats on Saturday, throwing for 493 yards and three touchdowns.
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USC's Matt Barkley says his play's the thing in Heisman campaign - latimes.com - 0 views

www.latimes.com/...eisman-20120729,0,116027.story campaign latimes football barkley heisman social media mobile media social
shared by jennifer koobie on 13 Sep 12 - No Cached
  • But USC also is attempting to avoid oversaturation.
  • For all his willingness to engage fans and reporters, Barkley said his approach this season would be simple: "Just shut up and do work."
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Confessions of an Aca/Fan: Archives: Internet Blackout: SOPA, Reddit, and Networked (Po... - 0 views

henryjenkins.org/...rnet_blackout_sopa_reddit.html Internet wikipedia piracy sopa
shared by Kathi Berens on 19 Jan 12 - No Cached
  • Kathi Berens on 19 Jan 12
     
    Excellent overview by Annenberg Ph.D. candidate Alex Leavitt.
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