The advertising measurement in TV is much simpler than online on Facebook, but players have agreed what those metrics mean.
Note: this article posted a few days before FB IPO.
The Heisman race is off and running with a bevy of candidates turning in weekly performances that either make their stock rise or fall. Heading into the season, Matt Barkley all but had the trophy sewn up. However a loss at Stanford that was riddled with interceptions and bereft of any touchdown passes lowered his stock.
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