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For example, in preparation for Wynonna Earp’s debut on SyFy, IDW Entertainment promoted the series by placing ads in most of the 90 titles published each month by IDW Publishing. The result brought a staggering 42% increase in new viewers to Syfy for the series debut, and catapulted the show into double-digit growth for the time period

utilize IDW Publishing’s vast catalog

Maintaining a major ownership position in the properties it develops

Daily demand for CW shows is around 4x more than Netflix every single month. 

An episode of Arrow isn’t $25 million (the cost per episode for The Falcon and the Winter Soldier) or even $9 million (the reported cost for Jupiter’s Legacy). 

Finally, there’s one other obvious superhero category option that has found an incredible level of success over the years: animation.