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We all gravitated toward old New York and some of the traditional architecture, and that’s all very much Art Deco. Tim Burton’s movie was more Gothic, but we wanted it to be a little more stylish and a little classier, so we leaned away from just horror and Gothic and we leaned more into the Deco elegance in the ’40s in New York. That birthed this timeless feel, where it felt very authentic in a ’40s setting, but it was contemporary story lines that we were telling. We could see mobsters and ’40s vehicles and dirigibles — and yet Batman had technology that was way beyond that time period. So it evolved into what we were calling “Dark Deco.”

The move, the companies say, will strengthen their library of original comics and graphic novels and help them to leverage their characters on other media platforms, including animation and film.Other publishers are introducing direct-to-consumer sales, binge-able stories and magazine-style formats. Some are also offering greater financial stakes for creators.

These adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year.

The consolidated publishing effort will be run out of Portland, Ore., where Oni is based. James Lucas Jones, publisher of Oni, will be president and publisher of the new enterprise. The merger was negotiated by Edward Hamati, the president of Polarity, a media company Mr. Steward founded last year to help develop Lion Forge characters outside comics.

Daily demand for CW shows is around 4x more than Netflix every single month. 

An episode of Arrow isn’t $25 million (the cost per episode for The Falcon and the Winter Soldier) or even $9 million (the reported cost for Jupiter’s Legacy). 

Finally, there’s one other obvious superhero category option that has found an incredible level of success over the years: animation.