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alisa perren

20 Hollywood Literary Management Companies You Need to Know About - 0 views

industrialscripts.com/literary-management-hollywood

management management companies

shared by alisa perren on 25 Jul 19 - No Cached
  • alisa perren on 25 Jul 19
     
    "3 Arts"
alisa perren

Where Does DC Comics Fit In AT&T's Vision For WarnerMedia? - 0 views

www.forbes.com/...in-atts-vision-for-warnermedia

DC Comics WarnerMedia AT&T

shared by alisa perren on 02 Aug 19 - No Cached
  • To the extent that DC matters at all in the company’s future, it’s as a source of owned IP for other media channels and as a lifestyle brand to serve as an ambassador to geek culture.
  • One place that AT&T does not seem to see any value is in sub-brands
  • In place of a robust and differentiated publishing enterprise, AT&T appears more interested in boosting DC as a consumer lifestyle brand.
  • ...4 more annotations...
  • WarnerMedia’s highest aspirations for its audience – younger, hipper, more ethnically and gender-diverse than the traditional DC comics readership
  • This gives DC a permanent structural advantage in the lucrative fields of licensed merchandise and apparel that the company has never fully exploited.
  • A generation ago, faced with a similar situation, DC’s then co-President and Publisher Jenette Kahn appealed to Time Warner management that wanted to dramatically cut back on DC’s current publishing in favor of reprints, saying that the company’s new material was the lifeblood of the company, a source of new fans and new IP without which the characters and related merchandise would decline into obscurity
  • Looking to the future of comics publishing, DC had a booth at the recent Book Expo trade show for the first time in more than a decade, touting its new line of teen and young adult material, much of which is published direct to trade rather than sold through comic shops.
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