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Immersive technology won out over a variety of alternatives primarily due to low cost and the increased engagement it delivers. The leading alternatives were Web conferencing and in-person meetings, followed by phone calls.

Work-related use of the Immersive Internet is in the early adopter phase. Before it can pass into the early majority phase, practitioners and the technology vendors who serve them must “cross the chasm.” The most common barriers to adoption are target users having inadequate hardware, corporate security restrictions, and getting users interested in the technology.

lessons about where the industry might go

Fair warning: this is a long post.

In 1969, the Justice Department, ADR, and several others filed antitrust suits

IBM agreed to stop bundling free software

disaggregation is a natural outcome

multiple companies can move faster

Although the metaplatform isn't necessarily elegant

The OS is dissolving into a soup of resources distributed across both the network and the local device, with the application in the middle calling on both

The most effective mobile application are

hybrids of local and network resources

gradual evolution of a super-OS that includes both the network and the device

we don't have a name for this new thing

trouble talking about it

I'm calling it the "metaplatform"

backlog of potential creativity

what it lacks in beauty it more than makes up for in rate of change and versatility

compatibility

what happens if that company goes out of business or just decides to stop maintaining the product?

If you've incorporated external web services into your site, the site will break if any of those services stops working

We don't have any systematic ways to deal with problems like these

a business opportunity for the next crop of software entrepreneurs

What the metaplatform means

Much of the discussion in this post is pretty theoretical

practical implications

iPhone today gives (in my opinion) the best overall mobile browsing and app discovery experience

APIs that will enable other developers to extend

implementation is often off-target

trying to make their APIs into the business equivalent of an operating system

private ecosystem

opening the application outward

mixed and matched with other functionality in the metaplatform

export data isn’t enough... what springs to mind is open source

Lots to think about

Clayton Christensen

technological advances always lead to value chain fragmentation

a framework to predict where most profits will be made

HTML5

changes that are brewing in the mobile industry