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Color is a powerful element to make the mind of the target audience to take action especially when you want to strengthen your brand or to drive more sales.

Bacardi Limited is the largest privately held, family-owned spirits company in the world. It is originally known for its eponymous Bacardi White Rum. Now, it has a portfolio of more than 200 brands and labels. It was founded by Don Facundo Bacardi Masso in 1862. Don Facundo was a Spanish Merchant and was born in Sitges, Catalonia Spain in 1814, then he emigrated to Cuba in 1830. The company employs 6,000 people and it manufactures at 29 facilities in 16 markets on four continents. In 150 countries, it sells a lot of its product. The company sells more than 200 million bottles per year and in 2007, the company's sales were US$5.5 billion up to $4.9 billion in 2006.

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&Me, a Bangalore headquartered startup, is the proud seller of India's first menstrual drink. The brand is founded by Ankur Goyal, an alumnus of Stanford business school. Matrix partners and Sauce.vc. together are set to invest $ 1 million (INR 7 crores approx.) in &Me. RoC filings show that they have invested in new shares of &Me's parent company called Merhaki Foods and Nutrition.

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