Prove Content Marketing ROI with a Performance Scorecard - 0 views
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midmarketplace_ on 10 Mar 14"Foundation: What is the overall strength of your assets, technology, and processes? Platform: How extensive is your current reach and influence among key audiences? Expectations: Do business goals align with available talent, technologies and resources? Are expectations for growth realistic? Potential: What is the potential for success based on your program's current state and the effort required to improve weaknesses?"