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Imagine the complexities of modern communications condensed into a seamless experience with one address book, one voice mail, and one login across every mode of communication. That's what Microsoft is doing. We're combining e-mail, IM, voice, and video into a single, intuitive system built around people, not technology. And we're building it all into the Microsoft Office system the world knows and trusts. Companies will replace conflicting systems with a single, unified communications platform that leverages their existing data and telecommunications infrastructure. IT departments will deliver more flexible, more secure communications, with simplified infrastructure that streamlines management and reduces total cost of ownership. People-centric, integrated, secure communications that's the promise of Microsoft's vision for unified communications.

There are two ways to go about encouraging adoption of social software: fostering grassroots behaviours which develop organically from the bottom-up; or via top-down instruction. In general, the former is more desirable, as it will become self-sustaining over time - people become convinced of the tools' usefulness, demonstrate that to colleagues, and help develop usage in an ad hoc, social way in line with their actual needs.

These key users should: be open to trying new software be influential amongst their peers, thus able to help promulgate usage have the support of their managers Users who are potential evangelists should be identified at every level of management, not just amongst the higher echelons, or amongst the workforce.

3. Convert key users into evangelists Training in the form of short informal sessions (face-to-face or online) and ongoing on-demand support are the basics for encouraging adoption. Too much training or too formal a setting will put users off, and is usually unnecessary.