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Me.dium's collaborative browsing vision When we wrote about Me.dium over four months ago, we described it as 'social browsing'. Perhaps a refinement of this would be collaborative browsing, and that would be a more precise definition of what the company is trying to do. At the heart of Me.dium is the idea that by enabling real-time discovery and communication during browsing, this will enable people to get things done faster and in ways not possible before. During my interview with the company founders, we discussed the typical scenarios for using Me.dium: You and your friend are trying to accomplish a common task; You are trying to do something on your own and meet others who are trying to do the same thing; You are observing the patterns of crowds nearby and so you are able to discover new things.

So the $15M dollar question is what is Me.dium planning to do next? In a nutshell, the company is planning to spend the money on refining and scaling its sophisticated matching technology. The secret sauce here is in connecting people based on their browsing patterns.