There is a long ongoing battle between GPL zealots and BSD fanatics, about which license type is the most free of the two. In fact, both license types have unacceptable obnoxious clauses (such as reproducing a huge disclaimer that is written in all caps) that severely restrain our freedoms. The WTFPL can solve this problem.
Content management systems have effectively replaced much of the tedious HTML and CSS work that was required to make changes to a website. A custom theme for your CMS still takes time and an experienced professional to execute, but business owners no longer face the hassle of learning code or paying a developer for ongoing changes for simple adjustments to content.