Royal Wedding: A Two-Screen Experience Like You've Never Seen - 0 views
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What we’ve come to realize more and more through major events — elections, major celebrations, breaking news events and tragedies — is that the two-screen experience is becoming more and more ubiquitous,” says Morse. “More people are interacting, watching while using their tablets and their iPhones, and we want to create the richest two-screen experience we can.
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Most unusually, two-dimensional barcodes will appear on-screen throughout the day, prompting viewers with smartphones to scan the code to load additional CNN coverage on their smartphones.
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networks are beginning to understand the importance of an engaged audience across multiple channels
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