Podcast Survivor: 2013 - The year in podcasting | Radio Survivor - 0 views
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says that 27% of internet users download or listen to podcasts.
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This requires that podcasters have the opportunity to make at least part of their living from their productions. It means podcasting has to go from being a hobby or an activity promoting some other media venture to being an end in itself.
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Another important development was the launch of the Midroll podcast advertising agency.
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This article talks about how 2013 was the years for podcasting. There are a number of factors that play in the rejuvenation of the podcasts popularity. Riismandel first says that the popularity came back when main stream comedians started use the podcast medium as a way to share their comedy with their audience. This brought back a big audience, but comedians can't be thanked alone. In order for podcasting to maintain this growth it needs to become sustainable, meaning people need to make profit from their podcasts. The launch of a podcast advertising agency did just that. This is good news for the future of podcasting because it is now a business instead of a hobby. Another point Riismandel makes is that the ease of accessibility to download podcasts via apps has helped with the growth it has seen in 2013.