This article talks about how to incorporate storytelling into a business pitch. It discusses how the art of telling stories allows the imagination to flourish and engage those you are talking to.
Copywriting for social media, in particular, requires short and effective messages that will motivate followers to want to learn more about the post and actually click on a link or engage with the company.
This article discusses four ways to enhance storytelling for listeners. I think the podcast regarding deep sea divers that we listened to in class definitely incorporates some of these techniques.
Bad design can be infuriating, inconvenient or damaging in any field.
a well-designed Web site needs to deliver the same things as most other examples of good design by fulfilling its intended function efficiently and engagingly.
A common mistake is to prioritize style over substance
principal problem with many Web sites is that their designers were neither rigorous nor imaginative enough in planning the way we will navigate them
If you find information swiftly and easily on a Web site, its designer has succeeded. But if you need to click on an inordinate number of buttons and links, or dither over what to do next, the designer has failed
Amazon’s site scores highly for navigational efficiency, but poorly in terms of the second criterion of good Web design, because it is far from engaging.