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Price cuts from Amazon, Google and Microsoft support predictions that the public cloud computing market is a race to the bottom -- for pricing, that is. Customers will no doubt benefit, but cloud providers who aren't one of those three companies should be prepared for a long, hard war of attrition.

Cloud services are being talked up as a fundamental shift in web architecture that promises to move us from interconnected silos to a collaborative network of services whose sum is greater than its parts. The problem is that the protocols powering current cloud services; SOAP and a few other assorted HTTP-based protocols are all one way information exchanges. Therefore cloud services aren't real-time, won't scale, and often can't clear the firewall. So, it's time we blow up those barriers and come to Jesus about the protocol that will fuel the SaaS models of tomorrow--that solution is XMPP (also called Jabber) .