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Overpopulation is a major cause of most of the world's problems. Whether it is a question of food shortage, lack of drinking water or energy shortages, every country in the world is affected by it - or will be.

Our vision is of a future in which our population co-exists in harmony with nature and prospers on a healthy planet, to the benefit of all.​ Our mission is to drive positive, large-scale action through fostering choices that help achieve a sustainable human population and regenerate our environment. There are now more than 7,700,000,000 people on planet Earth. It took until the early 1800s for the world population to reach one billion. Now we add a billion every 12-15 years. There are many misconceptions about population - what the numbers say, what the impact is, and what population campaigners want to do about it. We are a company limited by guarantee (3019081) and a registered charity (1114109).