Is Google really filtering my news? - Librarian of Fortune - 7 views
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He leads off the book with a discussion of the effect of Google’s “personalization” feature on the ranking of search results. This feature uses 54 signals (what browser version you’re using, your prior searches, geographic location, and so on) to customize search results for each user.
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“increasingly biased to share our own views. More and more, your computer monitor is a kind of one-way mirror, reflecting your own interests while algorithmic observers watch what you click.”
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Bottom line: Holy moley, Google does filter the news. You really need to go beyond the first few search results if you want to get a relatively well-rounded view of the news.
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