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Angela Vargas

How to Acquire a Sales Lead List Quick and Easy - 1 views

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    If every good thing on this earth were as simple as exchanging cash for said item, then we might be able to live in a better world. Think about it; if there were but one perfect product and said item has absolutely no competition or competitors while still being able to give out the best benefits to the purchaser, then people will think that the amount of cash will no longer be an option as long as they get this one of a kind merchandise.
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    If every good thing on this earth were as simple as exchanging cash for said item, then we might be able to live in a better world. Think about it; if there were but one perfect product and said item has absolutely no competition or competitors while still being able to give out the best benefits to the purchaser, then people will think that the amount of cash will no longer be an option as long as they get this one of a kind merchandise.
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    Think about it; if there were but one perfect product and said item has absolutely no competition or competitors while still being able to give out the best benefits to the purchaser, then people will think that the amount of cash will no longer be an option as long as they get this one of a kind merchandise.
clarence Mathers

Game of Thrones Lessons You Can Apply #4: Company Growth - 0 views

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    The sigil of House Tyrell is that of a golden rose; their words reading thusly… "Growing Strong". The rose has always been regarded as a beautiful flower, however, get too close and you're bound to get hurt by its thorns. What does this have to do with company growth?
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    The sigil of House Tyrell is that of a golden rose; their words reading thusly... "Growing Strong". The rose has always been regarded as a beautiful flower, however, get too close and you're bound to get hurt by its thorns. What does this have to do with company growth?
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    The rose has always been regarded as a beautiful flower, however, get too close and you're bound to get hurt by its thorns. What does this have to do with company growth?
Diane Tillman

Software Marketing Survival Guide: Tip #4 - Sharpening Your Shareware Conditions - 0 views

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    By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues.
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    By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues.
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    By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues.
clarence Mathers

Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs - 0 views

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    Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply.
clarence Mathers

Five Little Tips for Big Results in Using Pinterest to Target IT Managers - 0 views

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    Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing.
clarence Mathers

The Four Biggest Reasons Why Effective Branding Helps You Win in B2B Marketing Today - 0 views

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    Branding does have its place in the pursuit of fresh leads and customer loyalty. It's an essential ingredient in both B2C and B2B marketing today. Information released by Technorati shows around 46% of bloggers post general brand-related content while 38% write strictly brand or product reviews.
clarence Mathers

The Five Strangest Myths About B2B Email Marketing of 2012 - Busted - 0 views

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    You've probably read or heard rumors about the "ultimate demise" of email marketing going around. This is one of the "big" predictions in 2012, apart from the Mayan calendar's December doomsday deadline.
clarence Mathers

Six Smart Ways to Cut B2B Email Lists into Precise Segments for Targeted Campaigns - 0 views

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    A few posts ago, we touched the topic of B2B lead nurturing and the importance of matching content with audience. In email marketing, communicating with the "right" audience means slicing your B2B email lists into particular segments that receive emails of specific content.
clarence Mathers

Five B2B Content Marketing Tips for the Savvy Start-up - 0 views

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    Being a tiny neophyte in today's business environment can be extremely daunting. You'd have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for branding, advertising, and sales.
clarence Mathers

Software Marketing Survival Guide: Tip #7 - Avoid These Email Marketing Tripwires - 0 views

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    According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing.
clarence Mathers

Six Ways to Develop B2B Email Content that Actually Get Shared - 0 views

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    Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back.
clarence Mathers

How to Create an Effective Elevator Pitch for Your Email Marketing and Win More C-level... - 0 views

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    You're in an elevator with a very important company executive, and you're about make a proposal on which the fate of your business rests. The official seems to be in a hurry and, to make matters worse, he's getting off on the next floor.
clarence Mathers

The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth - 0 views

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    A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we'll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign's effectiveness.
Diane Tillman

Get Better Results Out of your Marketing Campaign with Customized, Targeted Lists - 0 views

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    C-level executives are usually the ones that marketing teams of other companies try to get in contact with. After all, these top-ranking individuals and corporate officers have the power of making decisions for the entirety of the company they work for. It is not a wonder why many people seek to buy executive lists from list providers.
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    After all, these top-ranking individuals and corporate officers have the power of making decisions for the entirety of the company they work for.
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    It is not a wonder why many people seek to buy executive lists from list providers.
Diane Tillman

How to Interpret Your B2B Email Open Rates - 0 views

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    One of the most commonly-used email marketing metrics today is the email open rate. Despite its apparent popularity, however, it's also one of the least-understood indicators of email campaign performance. The following are ways to help you correctly interpret open rates of B2B email blasts to contacts in your mail list.
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    Despite its apparent popularity, however, it's also one of the least-understood indicators of email campaign performance. The following are ways to help you correctly interpret open rates of B2B email blasts to contacts in your mail list.
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    The following are ways to help you correctly interpret open rates of B2B email blasts to contacts in your mail list.
Diane Tillman

How to - FAIL at List Buying - 0 views

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    Many companies buy b usiness lists as a way of keeping their sales engine running. Through buying business lists , they can get the leads they need in order to make their campaign succeed. But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.
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    Through buying business lists, they can get the leads they need in order to make their campaign succeed. But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.
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    But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.
clarence Mathers

How to - Succeed at Buying Lists - 0 views

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    If you've read our pr evious post on how to fail at buying lists , then here we're going to turn the tables and talk about how you can succeed at buying business lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts and B2B leads.
clarence Mathers

Small Business Marketing Tips: Turning Offline Readers into Email Subscribers - 0 views

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    Small businesses are now integrating print and electronic media in their marketing campaigns. Aside from reaching a broader audience, this approach allows us to direct our prospects from one media form to another. Readers of offline marketing materials such as direct mail, brochures, advertisements, etc.
clarence Mathers

Some Practical Tips on Consistency in Small Business Email Marketing - 0 views

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    As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage.
Diane Tillman

Software Marketing Survival Guide: Tip #1 - Thinking About Your Budget - 0 views

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    On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.
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    On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.
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