Bruce and Levin (1997), for
example, look at ways in which the tools, techniques, and applications of
technology can support integrated, inquiry-based learning to "engage
children in exploring, thinking, reading, writing, researching, inventing,
problem-solving, and experiencing the world." They developed the idea of technology
as media with four different focuses: media for inquiry (such as data
modeling, spreadsheets, access to online databases, access to online
observatories and microscopes, and hypertext), media for communication (such as word processing, e-mail,
synchronous conferencing, graphics software, simulations, and tutorials), media for construction (such as
robotics, computer-aided design, and control systems), and media for expression (such as interactive video, animation
software, and music composition).
In a review of
existing evidence of technology's impact on learning, Marshall (2002) found strong evidence that
educational technology "complements what a great teacher does naturally,"
extending their reach and broadening their students' experience beyond the
classroom. "With ever-expanding content
and technology choices, from video to multimedia to the Internet," Marshall suggests
"there's an unprecedented need to understand the recipe for success, which
involves the learner, the teacher, the content, and the environment in which
technology is used."
Though this article is written for the business sector, there are many great parallels with how we experience social media's acceptance in the educational realm. The suggestions that are given are readily applied to our setting, as well. In the enterprise, many employees think blogs are merely websites on which people talk about their cat or their latest meal. Many don't know the differences between and advantages of such tools as message boards, blogs, and wikis. They have heard of these terms in passing, but the demands of their day-to-day jobs have prevented them from recognizing the distinct benefits of each tool. Solution: It is useless to advocate for social media tools in a vacuum. Unless you're describing a solution to a practical problem, busy workers will not respond to buzzwords like "wiki," "blog," and "community." Your client usually has about a 30-second attention span in which you can sell a social media tool. An aide in my arsenal has been the excellent videos by Lee Lefever at Common Craft. Lee visually explains social media concepts "In Plain English." Common Craft videos quickly explain complex and sometimes unfamiliar technologies in a few minutes, sans the buzzwords, hype, and sensationalism. Problem: Cynical Clients Who Don't Want to Share Information Unfortunately, some potential SharePoint users balk at the technology because they have no desire to share their knowledge for the benefit of the organization. These individuals tend to equate their knowledge with job security; therefore, they feel nervous about sharing out of fear that they wouldn't be needed any more.
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