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Jean-François Noubel

The Dynamics of Viral Marketing - 0 views

www.cs.cmu.edu/...viral-tweb.pdf

viral marketing

shared by Jean-François Noubel on 03 Mar 12 - No Cached
  • Jean-François Noubel on 03 Mar 12
     
    We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model. We analyze how user behavior varies within user communities defined by a recommendation network. Product purchases follow a 'long tail' where a significant share of purchases belongs to rarely sold items. We establish how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, we present a model that successfully identifies communities, product, and pricing categories for which viral marketing seems to be very effective
Ferananda Ibarra

Stigmergy - P2P Foundation - 0 views

p2pfoundation.net/Stigmergy

stimergy collective intelligence

shared by Ferananda Ibarra on 22 Mar 13 - Cached
  • That collaboration is inherently composed of two primary components—social negotiation and creative output
  • By simply being in the presence of other humans one can collaborate without having any regard for or knowledge of the process’s existence. However, even if it is unconscious, social negotiation (the delineation and identification of personal boundaries, interests, stakes, objectives, etc.) must take place as the result of the communication required by collaboration.
  • Another caveat to the second primary component, creative output, is that the output may take the form of an ongoing process instead of a final conclusion.
  • ...9 more annotations...
  • In his article [1], Mark Elliot, says that small groups depend on negotiation and social mediation, but that such energy-intensive endeavours would be counterproductive for large-scale collaboration projects such as Wikipedia and Open Source projects.
  • Mark Elliot further insists that such stigmergic collaboration is distinct from co-authorship:
  • "From the perspective of individual sites of work within a stigmergic collaboration (effectively Web pages in the context of a wiki), the activity may appear to be identical to that of co-authoring—with the exception that the process is augmented by a few key elements. The most prominent of these elements is the aforementioned lack of discourse required to initiate and partake in collaboration. The use of stigmergic communication to sidestep social negotiation effectively fast-tracks the creative gestation period, removes social boundaries and as a consequence lowers the ‘costs’ of contribution by eliminating the need to become acquainted with and maintain relationships with fellow contributors.
  • Key thesis: "A new system of governance or collaboration that does not follow a competitive hierarchical model will need to employ stigmergy in most of its action based systems. I
  • "Stigmergy is a mechanism of indirect coordination between agents or actions. The principle is that the trace left in the environment by an action stimulates the performance of a next action, by the same or a different agent. In that way, subsequent actions tend to reinforce and build on each other, leading to the spontaneous emergence of coherent, apparently systematic activity. Stigmergy is a form of self-organization. It produces complex, seemingly intelligent structures, without need for any planning, control, or even direct communication between the agents. – Wikipedia
  • Stigmergy is neither competitive nor traditionally collaborative.
  • With stigmergy, an initial idea is freely given, and the project is driven by the idea, not by a personality or group of personalities. No individual needs permission (competitive) or consensus (cooperative) to propose an idea or initiate a project. There is no need to discuss or vote on the idea, if an idea is exciting or necessary it will attract interest. The interest attracted will be from people actively involved in the system and willing to put effort into carrying the project further, not empty votes from people with little interest or involvement. Since the project is supported or rejected based on contributed effort, not empty votes, input from people with more commitment to the idea will have greater weight. Stigmergy also puts individuals in control over their own work, they do not need group permission to tell them what system to work on or what part to contribute.
  • The person with the initial idea may or may not carry the task further. Evangelizing the idea is voluntary, by a group that is excited by the idea; they may or may not be the ones to carry it out. It is unnecessary to seek start up funding and supporters; if an idea is good it will receive the support required.
  • Stigmergy provides little scope for agent provocateurs as only the needs of the system are considered. Anyone working against the system’s functionality is much easier to see and prevent than someone blocking progress with endless discussion and creation of personality conflicts. Because the system is owned by all, there is also no one leader to target."
  • Ferananda Ibarra on 22 Mar 13
     
    "Stigmergy is a term used in biology (from the work of french biologist Pierre-Paul Grasse) to describe environmental mechanisms for coordinating the work of independent actors (for example, ants use pheromones to create trails and people use weblog links to establish information paths, for others to follow). The term is derived from the greek words stigma ("sign") and ergon ("to act"). Stigmergy can be used as a mechanism to understand underlying patterns in swarming activity." (Global Guerilla weblog)
Ferananda Ibarra

Barter Exchange Industry Statistics -- Tomas Anderson - Google Drive - 0 views

docs.google.com/...edit

currencies

shared by Ferananda Ibarra on 27 Dec 12 - No Cached
  • Ferananda Ibarra on 27 Dec 12
     
    We have recently created a database of every barter exchange, reciprocal trade, countertrade and community currency that we can find on the internet.   So far I'm up to 1904, although I am sure I am missing quite a few from the list.
Jean-François Noubel

E-Prime - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/E-Prime

Collective intelligence ontology

shared by Jean-François Noubel on 04 Oct 12 - No Cached
  • Jean-François Noubel on 04 Oct 12
     
    "E-Prime (short for English-Prime, sometimes denoted E′) is a version of the English language that excludes all forms of the verb to be. E-Prime does not allow the conjugations of to be-be, am, is, are, was, were, been, being- the archaic forms of to be (e.g. art, wast, wert), or the contractions of to be-'s, 'm, 're (e.g. I'm, he's, she's, they're). Some scholars advocate using E-Prime as a device to clarify thinking and strengthen writing.[1] For example, the sentence "the film was good" could translate into E-Prime as "I liked the film" or as "the film made me laugh". The E-Prime versions communicate the speaker's experience rather than judgment, making it harder for the writer or reader to confuse opinion with fact."
Ferananda Ibarra

Report: Corporations must join the Collaborative Economy (Slides, Video) | Web Strategy... - 0 views

www.web-strategist.com/...join-the-collaborative-economy

collaborative economy 'sharing economy'

shared by Ferananda Ibarra on 07 Aug 13 - No Cached
  • The Next Phase of Social Business Is the Collaborative Economy. Social technologies radically disrupted communications, marketing, and customer care. With these same technologies, customers now buy products once and share them with each other. Beyond business functions, the Collaborative Economy impacts core business models.
  • Customers Are Sharing Goods and Services — Redefining the Buyer-Seller Relationship. Every car-sharing vehicle reduces car ownership by 9-13 vehicles; a revenue loss of at least $270,000 to an average auto manufacturer. The cascading impact to the ecosystem has far-reaching impacts to auto loans, car insurance, fuel, auto parts, and other services. For corporations, the direct impact is revenue loss that results from customers sharing products and services with each other. Innovative Companies Are Already Moving Into Collaborative Economy. Some companies have joined this movement. For instance, Toyota rents cars from dealership lots, and Patagonia partnered with eBay to encourage customers to buy and sell its used products. NBC has partnered with Yerdle, a startup founded by former Walmart executives to foster peer-to-peer sharing. This movement impacts every industry. Adopt the Collaborative Economy Value Chain. Companies risk becoming disintermediated by customers who connect with each other. The Collaborative Economy Value Chain illustrates how companies can rethink their business models by becoming a Company-as-a-Service, Motivating a Marketplace, or Providing a Platform. The forward-looking company
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