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Jean-François Noubel

The Dynamics of Viral Marketing - 0 views

www.cs.cmu.edu/...viral-tweb.pdf

viral marketing

shared by Jean-François Noubel on 03 Mar 12 - No Cached
  • Jean-François Noubel on 03 Mar 12
     
    We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model. We analyze how user behavior varies within user communities defined by a recommendation network. Product purchases follow a 'long tail' where a significant share of purchases belongs to rarely sold items. We establish how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, we present a model that successfully identifies communities, product, and pricing categories for which viral marketing seems to be very effective
Jean-François Noubel

Economic Sociology » The Social Underpinnings of Money and Markets - 0 views

thesocietypages.org/economicsociology

Sociology Economy

shared by Jean-François Noubel on 01 Aug 11 - No Cached
  • Jean-François Noubel on 01 Aug 11
     
    Economic sociology examines the social underpinnings of money and markets. It's fun, and all the kids are doing it! I'm an Associate Professor of Economic Sociology at the Copenhagen Business School in Denmark.
Ferananda Ibarra

How Social Media and Smart Devices Impact Consumers' Buying Decisions [Infographic] | M... - 0 views

www.mindjumpers.com/...social-media-and-smart-devices

consumers mobile patterns

shared by Ferananda Ibarra on 12 Oct 12 - No Cached
  • Ferananda Ibarra on 12 Oct 12
     
    Good infographic about how markets are getting smarter and using mobile technologies
Ferananda Ibarra

Caught in Our Own Words « how to save the world - 0 views

howtosavetheworld.ca/...caught-in-our-own-words

ferananda language

shared by Ferananda Ibarra on 19 Apr 13 - No Cached
  • Much of what we believe, and much of what we are trying to change, is rooted in the terminology, the language we use to discuss it. If we want to change our own ideas , beliefs and worldviews, we need to stop using that terminology, because it leaves us anchored in the paradigm we are trying to escape.
  • idea of “reframing” conversations, because as long as you are talking with someone who has a different frame or worldview about a subject, you will never achieve an understanding or appreciation of the other person’s perspectives and beliefs, or what underlies them
  • If you want to change your thinking, they say, you must first change the old-paradigm words and expressions you use.
  • ...4 more annotations...
  • Natural Enterprise can’t properly be described in terms like “competitive positioning” or “marketing strategy” or “venture capital” or “return on investment” because these terms are meaningless to cooperative enterprises that have no need to compete, or market, or raise funds.
  • f we were to measure our collective well-being (including the well-being of non-humans and our planet as a whole), what kind of language would we use, and what concepts would emerge that need new words or new appreciation? How would we ‘design’ a system whose purpose is to improve our understanding and appreciation of each other and to make decisions in our collective best interest? It certainly wouldn’t involve voting, lobbying, corporate campaign funding
  • And how would we ‘design’ a system whose purpose is to optimize our capacity to care for each other and our collective well-being?
  • develop ‘scripts’ of new terms and expressions that, as challenging and even bewildering as they may be to many who will listen to or read our words, will be consistent with a more natural, empathetic, healthy and radically critical worldview of how the world really works, and will enable us to truly imagine, and creep our way towards, a realization of systems that embody such a worldview.
  • Ferananda Ibarra on 19 Apr 13
     
    "Much of what we believe, and much of what we are trying to change, is rooted in the terminology, the language we use to discuss it. If we want to change our own ideas , beliefs and worldviews, we need to stop using that terminology, because it leaves us anchored in the paradigm we are trying to escape."
Ferananda Ibarra

Visual Thinking Archive - a set on Flickr - 0 views

www.flickr.com/...72157606844282993

shared by Ferananda Ibarra on 07 Oct 12 - No Cached
  • Ferananda Ibarra on 07 Oct 12
     
    Great set about social business, marketing and more
Ferananda Ibarra

Report: Corporations must join the Collaborative Economy (Slides, Video) | Web Strategy... - 0 views

www.web-strategist.com/...join-the-collaborative-economy

collaborative economy 'sharing economy'

shared by Ferananda Ibarra on 07 Aug 13 - No Cached
  • The Next Phase of Social Business Is the Collaborative Economy. Social technologies radically disrupted communications, marketing, and customer care. With these same technologies, customers now buy products once and share them with each other. Beyond business functions, the Collaborative Economy impacts core business models.
  • Customers Are Sharing Goods and Services — Redefining the Buyer-Seller Relationship. Every car-sharing vehicle reduces car ownership by 9-13 vehicles; a revenue loss of at least $270,000 to an average auto manufacturer. The cascading impact to the ecosystem has far-reaching impacts to auto loans, car insurance, fuel, auto parts, and other services. For corporations, the direct impact is revenue loss that results from customers sharing products and services with each other. Innovative Companies Are Already Moving Into Collaborative Economy. Some companies have joined this movement. For instance, Toyota rents cars from dealership lots, and Patagonia partnered with eBay to encourage customers to buy and sell its used products. NBC has partnered with Yerdle, a startup founded by former Walmart executives to foster peer-to-peer sharing. This movement impacts every industry. Adopt the Collaborative Economy Value Chain. Companies risk becoming disintermediated by customers who connect with each other. The Collaborative Economy Value Chain illustrates how companies can rethink their business models by becoming a Company-as-a-Service, Motivating a Marketplace, or Providing a Platform. The forward-looking company
Jean-François Noubel

Evolution » Economic Sociology - 0 views

thesocietypages.org/...evolution

Evolution economy sociology

shared by Jean-François Noubel on 01 Aug 11 - No Cached
  • Jean-François Noubel on 01 Aug 11
     
    "This post represents something of a departure from the usual themes of this blog, since it does not deal directly with questions of economic behavior, money or markets. However, it does address "big picture" issues in scientific inquiry, which affect all realms of sociological research. Specifically, the post builds on an analogy drawn by Wolfgang Streeck in his new book, Re-Forming Capitalism: Institutional Change in the German Political Economy (Oxford 2009). His account of epistemology in social science, and its resemblance to the advance of knowledge within evolutionary theory, struck me-to my surprise-as a particularly compelling way to frame the contribution of qualitative research to sociology. The devaluation of qualitative sociology as "unscientific" and of dubious value compared to quantitative research has always struck me as ill-considered; Streeck's work provided a way to articulate a response that went right to the heart of the debate. "
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