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you have to do social media to get social media. Given that many senior managers and professors in universities are not people who are disposed towards using these tools, there is a lack of understanding about them at the level which is required to implement significant change in the institution.

The focus has to be on the learning experience design first, and then you can worry about how you might build the delivery environment

We have focused on managing our time. Our opportunity is to focus on how we manage our attention.