Skip to main content

Home/ Change MOOQ/ Group items tagged leadership

Rss Feed Group items tagged

Doris Reeves-Lipscomb

Content Curation Tools for B2B Marketing - Forbes - 0 views

  •  
    Article by Scott Gillum at Forbes, 1/6/12. Excerpt: "The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership. The key to this evolution is being the "curator." The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where I think the challenge lies in using these tools for thought leadership. Creating a content farm on a "hot" topic will not improve organic search (Google has already figured this out) or establish thought leadership in that space. In the survey, marketers stated that "creating original content" was the number one challenge. Companies have to have a point of view and not just aggregated content on the subject. That said, tools can play an important role in the development of thought leadership content but not on their own. For example, the process I used in the past for developing content involved five steps: Decide on an issues set. Develop a point of view. Conduct research to validate the POV. Summarize the research and draw out insight. Write and publish a content piece."
Doris Reeves-Lipscomb

#Change11 #CCK12 Leadership in Networks Part 2 | Learner Weblog - 0 views

  •  
    Interesting blog by Sui Fai John Mak on February 20, 2012 from CCK12 on online leadership and comparing it with transformative and servant leadership practices.
Doris Reeves-Lipscomb

Disciplines of social learning leadership | Wenger-Trayner - 0 views

  •  
    A brilliant look by Wenger-Trayners on social learning leadership disciplines, December 30, 2014
Doris Reeves-Lipscomb

using-emergence.pdf - 0 views

  •  
    Amazing paper by the Berkana Institute on how networks serve as incubators for CoPs, leaders, new ideas and ways of doing to emerge. It makes me think about leadership training programs vs. networks/forums for growing leadership in the collective. This aspect of emergence has profound implications for social entrepreneurs. Instead of developing them individually as leaders and skillful practitioners, we would do better to connect them to like-minded others and create the conditions for emergence. The skills and capacities needed by them will be found in the system that emerges, not in better training programs.
Doris Reeves-Lipscomb

Introduction to Social Learning - 0 views

  •  
    access to several TribalCafe Slideshare programs that present social learning, social media and agile leadership, social strategy, nonprofits social media, etc.
1 - 5 of 5
Showing 20 items per page