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Using Bboogle, course instructors provide links within their CMS course sites to content they create in the @u environment. Google Docs - Share documents including spreadsheets, presentation slides, Google forms, and other file types, with students. Google Calendars - Share information including assignment due dates, test dates, class syllabus, and project deadlines on a class calendar that automatically appears in the individual electronic calendars of every student in a class. Google Sites - Share a course site that brings together all classroom materials including docs, calendars, photos, videos, attachments, and message blogs that can be presented to students either for viewing or co-authoring.

But why exactly have these kinds of games taken off in recent years? The answer to this question lies in the overall technological trend of making devices that are a “one stop shop” for people. Electronic devices have been increasing in functionality for years, but the introduction of devices like Smart phones and tablets are fantastic examples of this catch-all product that has increased in popularity recently.

Promoting Events Electronic Arts U.K. hosted a “Play4Xmas” tour at six different shopping malls across the UK in November and December. Those who checked in at each event had a chance to win up to 10 games per day.

Ambush Marketing Instead of paying an arm and a leg for an exhibition table at the ITB Berlin (the world’s largest travel tradeshow), Germanwings used Facebook Places to create check-ins at each one of its competitors at the fair. When someone checked in at an airline’s booth, their status update would read something like “Air France: France for a bargain price is only available from Germanwings” thanks to their hidden messages.

Facebook Places provides viral marketing for a company since every check-in shows up in the news feed of the user’s friends. It allows businesses to create incentives for those who come to their physical location or events.

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