Google Latitude has allowed its 10 million users to see on a map
approximately where their friends are. But until now, it provided no way for a
user to pinpoint his own location with a check-in, a la Foursquare and others.
Now users will be able not only to broadcast their exact location to their
friends on Latitude but also to publicly share their check-ins through their
Google Profile. They’ll also be able to garner “VIP” and “Guru” status based on
the number of their check-ins.
This is rather ho-hum news, considering so many other check-in services do
much the same thing. But where things get interesting is that Google will allow
users to automatically check themselves in to specific locations, without having
to whip out their phone.