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New Theory Explains What Makes a Video Go Viral: Scientific American - 0 views

www.scientificamerican.com/article.cfm mobile viral theory apps learning
shared by yeuann on 22 Nov 11 - No Cached
  • According to an algorithm, the 4 ingredients required are congruency, emotive strength, network involvement, and something called "paired meme synergy"
  • yeuann on 22 Nov 11
     
    Interesting! Think this algorithm may be highly applicable to creating enticing and engaging e-learning apps (especially those that have a social sharing element)...
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Video Marketing - 1 views

www.internet-success-hub.com/...video-marketing marketing social_media video
shared by bernard tan on 07 Sep 11 - No Cached
  • bernard tan on 07 Sep 11
     
    Strategy on how to incorporate online marketing campain. Online video marketing is truly powerful when combined with social networking for your business. The video may spread virally online with no effort or costs on your part, driving massive amounts of traffic to your website. By incorporating video content into your website, blog and social networking activities, it enhances your online marketing campaigns.
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Why You Can't Afford To Ignore Web Video In 2011 - SocialTimes.com - 0 views

socialtimes.com/gnore-web-video-in-2011_b32791 video mobile mobile_learning
shared by bernard tan on 01 Apr 11 - No Cached
  • Everybody’s Doing It.
  • There are all sorts of new trends that have hit the world of viral marketing over the past year. People are doing cool things with HTML5, creating interactive YouTube videos and interactive games, creating cool YouTube takeover campaigns, response campaigns and more. These ideas are still relatively new and surprising, but if you don’t act now they’re going to be old hat. Get into web video in 2011, while its still approaching its apex and you’ll have more of a chance of standing out and not just fading into the piles of copycat campaigns.
  • Online video is everywhere and it is only going to go further in 2011. This year we’ve seen Facebook become a major online video engine with viewers watching 16 minutes of video on Facebook per month and growing; the New Twitter launched, allowing users to watch videos directly from their Twitter feeds; more and more television viewers are cutting the cord and making the switch over to online video; and connected television services like Google TV and Apple TV are bringing web video to the television set
  • ...1 more annotation...
  • more and more people getting smartphones, but network speeds are also increasing and more and more online video sites are launching HTML5 video players to allow for mobile video viewing. With so many people watching online video, and the number growing exponentially, you must understand why you have no other choice than to cater to this market.
  • bernard tan on 01 Apr 11
     
    online video will be a big chunk of mobile learning..
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5 Big Tech Companies That Are Killing It On Facebook - 3 views

readwrite.com/...hat-are-killing-it-on-facebook facebook
shared by raifanacel on 24 Apr 13 - No Cached
  • raifanacel on 24 Apr 13
     
    Useful look at some Facebook strategies of a few tech companies. Microsoft Xbox's strategy sounds more like ours.
  • Ashley Tan on 24 Apr 13
     
    Useful resource on leveraging on FB! Here is what I learnt from these companies use of FB: From Amazon: Converse with your audience From Dell: Provide useful how-tos From Samsung: Show specific uses of edtech From MS XBox: Provide teasers, trailers, previews, updates From YouTube: Share viral videos
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8 Cool Marketing Campaigns Using Facebook Places - 1 views

www.allfacebook.com/-using-facebook-places-2011-08 Facebook Places facebook
shared by Kartini Ishak on 02 Sep 11 - No Cached
  • Promoting Events Electronic Arts U.K. hosted a “Play4Xmas” tour at six different shopping malls across the UK in November and December. Those who checked in at each event had a chance to win up to 10 games per day.
  • Ambush Marketing Instead of paying an arm and a leg for an exhibition table at the ITB Berlin (the world’s largest travel tradeshow), Germanwings used Facebook Places to create check-ins at each one of its competitors at the fair. When someone checked in at an airline’s booth, their status update would read something like “Air France: France for a bargain price is only available from Germanwings” thanks to their hidden messages.
  • Facebook Places provides viral marketing for a company since every check-in shows up in the news feed of the user’s friends. It allows businesses to create incentives for those who come to their physical location or events.
  • Kartini Ishak on 02 Sep 11
     
    a great marketing campaign idea. using check-ins to promote upcoming events or event-specific places or even hardcore ambush marketing. 
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