web 2.0
The Learning Edge - 2 views
-
-
The goal of
-
is to
- ...9 more annotations...
Half of UK companies risk "corporate suicide" by banning Facebook and Twitter - Marketi... - 1 views
-
Facebook is such a popular application that is so widely used for personal and business uses, it makes no business sense to ban it. If companies do not address this they could be at the mercy of corporate suicide
-
Social networking is like food and drink to Generation Y workers, they are so used to communicating in a more open and collaborative way. Therefore, forward looking companies should be aiming to encourage social media activity amongst their employees rather than stifling it
-
Thanks Kartini! I strongly agree too. To add on to your point, I think for the Gen-Yers, social media tools also facilitate on-going collaboration by engaging the emotive power of relational bonds to help bring everyone onto the same page. I remember reading this in my Media Theories module: http://en.wikipedia.org/wiki/Agenda-setting_theory... hope you find it relevant! "Agenda-setting theory is the theory that the news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them. Agenda-setting theory's main postulate is salience transfer. Salience transfer is the ability of the news media to transfer issues of importance from their news media agendas to public agendas. Through their day-by-day selection and display of the news, editors and news directors focus our attention and influence our perceptions of what are the most important issues of the day. This ability to influence the salience of topics on the public agenda has come to be called the agenda setting role of the news media."
1 - 3 of 3
Showing 20▼ items per page