The +1 button is shorthand for "this is pretty cool" or "you should check this out."
Click +1 to publicly give something your stamp of approval. Your +1's can help
friends, contacts, and others on the web find the best stuff when they search.
Sometimes it’s easier to find exactly what you’re looking for when someone you know
already found it. Get recommendations for the things that interest you, right when you
want them, in your search results.
Googles's own LIKE button lol.... it feels alot like diggo too. people connected to your google accounts which all of us has one i guess will see what you actually +1 (liked) when they goggle.