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Google+ is already indexed and searched by Google, making marketing searches much easier than other platforms. Just drop “site:plus.google.com” before any search in Google, and you’ll see what people are saying about you inside the platform.

Don’t think “social network.” Think “communications backbone.” This tool allows for private collaboration (privacy is much easier to understand here, but it does require some learning), and permits a “one stop” kind of area for talking internally and externally without causing problems. And it works with email, not in lieu of email.

Google+ evolves from Gmail. No matter what the kiddies say, email is still the digital communications backbone of the modern world. SMS might feel like second place, but it’s a distant second. Google+ is very tied to Gmail, with hundreds of millions of users. It feels very natural as an extension in a way that Twitter and Facebook do not.