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Ashley Tan

Understanding Copyright, Fair Use, and Creative Commons, as they apply to Education | E... - 2 views

  • The resource that really helped to clarify is this excellent 2 page poster-format document explains Copyright Fair Use in education.
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    Link to very useful PDF for educators on copyright and fair use guidelines
Kartini Ishak

Useful Social Media Blog » Blog Archive » Social Media Gurus, Frito Lay's rec... - 1 views

  • Frito-Lay decided to launch a multi stage campaign which would entice people to become fans on their new Facebook page. They did this so effectively that they set a Guiness World Record for the most fans on Facebook in 24hours!
  • fter a live cooking demonstration in New York Times Square created media buzz, customers were given free bags of chips if they registered on a special product giveaway site and liked the page.
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    An article on how social media are setting world records.... Enjoy.
wittyben

How to Write the Dreaded Self-Appraisal - Amy Gallo - Best Practices - Harvard Business... - 0 views

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    In the light of the coming appraisal, you might find this article useful :)
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    Good tips here. You do not have a specific self-appraisal component but the overall process allows a fair bit of reflection. Take the opportunity to take a big step forward!
Rachel Tan

iTunes U still competitive in online education (Stanford Daily) - 1 views

  • discuss issues together through Piazza, but ran into privacy issues and had to create three separate forums
    • Rachel Tan
       
      Dr Ashley, I wonder what the privacy issues were. There is a fair amount of negative notes in this article that could work against our recommendation of iTunes U 
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    In 2007, videotaped lectures from 10 courses were added to the Stanford iTunes site. The content on the site consisted solely of audio and video files until January 2012, when Apple launched the iTunes U app. This app allowed professors to upload additional materials such as homework assignments and class handouts, giving remote students more of a comprehensive course experience. While remote students can now participate in a course by completing homework assignments and even taking exams, they are still not able to ask questions in class, receive feedback on homework and exams or collaborate with classmates. Several iTunes U courses have attempted to bridge this gap through Piazza, an online forum that allows students from around the world to ask and answer questions and discuss the course. Remote students are able to register on Piazza to discuss the lectures and assignments with other students, although Hegarty says that iTunes U students often reach out to him for help instead. https://piazza.com/ The (Free) Efficient Way to Manage Class Q&A How is this better than email, newsgroups, and discussion forums? Students actually use Piazza, they love it. This difference stems from how we built Piazza. We've personally met with and spoken to thousands of students and instructors. The result is a beautifully intuitive and simple product that students love and use.
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    Hi Ashley, would this article reference suffice as 'research reference' per our meeting with Director? Thanks for your input on the Emailer. I'm working on it now.
Pratima Majal

Copyright Risks in Embedding YouTube Clips | The Blog Herald - 0 views

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    This article was published in 2007, an ELL lecturer just shared it with me. I thought the rest of us would find it useful too.
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    That article is 3.5 years old. It does not take into account clips shared under CC licence or the terms of fair use. If educators stuck only to the recommendations, they would make little progress.
Kartini Ishak

Useful Social Media Blog » Blog Archive » Customer service through social med... - 0 views

  • To be fair, things are changing. By the end of the year, 75% of US-based companies expect to use social media for customer service. It’s a reaction to the changing game. Gone are the days when social media was all about marketing through Twitter and Facebook. It’s now an integral tool to ensure you are responsive not reactive, contactable not aloof and authentic not robotic. And increasingly, it’s about solving customer’s issues in real time through social channels, showing your dedication and transparency to your customers.
Kartini Ishak

8 Cool Marketing Campaigns Using Facebook Places - 1 views

  • Promoting Events Electronic Arts U.K. hosted a “Play4Xmas” tour at six different shopping malls across the UK in November and December. Those who checked in at each event had a chance to win up to 10 games per day.
  • Ambush Marketing Instead of paying an arm and a leg for an exhibition table at the ITB Berlin (the world’s largest travel tradeshow), Germanwings used Facebook Places to create check-ins at each one of its competitors at the fair. When someone checked in at an airline’s booth, their status update would read something like “Air France: France for a bargain price is only available from Germanwings” thanks to their hidden messages.
  • Facebook Places provides viral marketing for a company since every check-in shows up in the news feed of the user’s friends. It allows businesses to create incentives for those who come to their physical location or events.
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    a great marketing campaign idea. using check-ins to promote upcoming events or event-specific places or even hardcore ambush marketing. 
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