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"...we're probably measuring the wrong things and the right things are not amenable to measurement. If this is true and it is also true that the culture of measurement is in the ascendancy, we might expect that things that resist measurement - quality, poetry, insight - would be dismissed and set aside, on the reasoning that if it can't be measured, what good is it? A new technology typically turns its limitations into a mechanism of evaluation and consigns phenomena outside its capacities to the margins, not merely to its margins but to the margins of what is generally significant and worth worrying about. "

"That paper, titled "How Useful Is the Theory of Disruptive Innovation?," does not take up a more far-reaching question: Why has a mostly untested theory persisted and proliferated for 20 years? "