About Common Craft - Who We Are (And What We Do) We Make Videos
Our videos may surprise you. They're short and simple. They use paper cut-outs. They cover subjects "in Plain English." But lurking under the simple surface are lessons that have been crafted with great care. Despite our fun and lighthearted style, we take explanation seriously.
"We" Who?
Common Craft is a small company owned by Lee and Sachi LeFever in Seattle, Washington, USA. The company was founded by Lee in 2003 as an online community consulting company. We started making videos in 2007 with our first video: RSS in Plain English. Since then, we've published two kinds of videos:
1.Educational Videos - Videos we create to sell on this website (our current focus)
2.Custom Videos - Videos we were hired to create by companies like Google, Ford and LinkedIn.
Combined, we've created over 30 videos that have been viewed over 10 million times online. Our current focus is building a library of educational videos that help educators save time. If you're in need of a custom video, please contact us or visit our Explainer Network to find talented producers.