College Students on the Web: User Experience Guidelines (Jakob Nielsen's Alertbox) - 0 views
-
it's dangerous to assume that students are technology experts.
-
If they don't perceive an immediate payoff for their efforts, they won't click on a link, fix an error, or read detailed instructions.
- ...3 more annotations...
-
Students don't go for fancy visuals and they definitely gravitate toward one very plain user interface: the search engine. Students are strongly search dominant and turn to search at the smallest provocation in terms of difficult navigation.
-
When students want to learn about a company, university, government agency, or non-profit organization they turn to search engines to find that organization's official website. They don't look for the organization's Facebook page.